I’m getting a bit of deja vu. Seems like it was just last week that I was scratching my head why two studio pictures were opening against each other on an unlucky day. Oh, wait, that’s right – it was just last week. A mere seven days later, audiences will be witness to yet another rage-in-the-cage match, this time between two comedic contestants…
In the red corner, the challenger…the wiley veteran scrapper who’s making his comeback after being out of the game for five long years…the Canadian Clubber with three blockbuster franchises to his credit…Mike “LOVE GURU” Myers!!
And in the white corner, the champion…one time Daily Show alum…the unlikely up-and-comer who went west and made good…Steven “GET SMART” Carrell!!
…I’d love someone at Paramount or Warner to explain this one to me. I’m not exactly a marketing genius, but it seems like both of these movies are trying to grab the same audience. Why in the world would these studios release them opposite each other? The whole situation feels like DEEP IMPACT / ARMAGEDDON, but y’know, far worse.
Looking ahead, August seems like it may be a rather lacklustre month at the movies. Why one of these two scrappers of cinematic silliness couldn’t be kept in the locker room until then is beyond me.