As mentioned about this time last week, this space will slowly but surely begin to lean itself towards the nonfictional brand of movies as we get closer to the Hot Docs Festival. With that in mind, what better place to start than with the opening night gala?

Morgan Spurlock is a director who seems to always be able to tap into the audience psyche and tackle issues that affect a broad populace. As a filmgoer, I can think of no better subject for him to tackle than commercialism, given that I spend many weeks watching films in a theatre named after a bank, while being offered to upsize my name brand soft drink, and be force-fed ads for wireless providers and cars before a film that will include numerous bits of product placement.